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Advert For Dean Taxis Becomes Internet Sensation | Taxi Rank

Hot! Advert For Dean Taxis Becomes Internet Sensation

Regardless of whether you’re a world class professional footballer or an amateur plying your trade in the Sunday league, ballooning an easy chance in the air is extremely embarrassing. Dean Taxis, a firm with its headquarters in Gateshead, have created a video advertisement for their company which humorously depicts the agony of missing an easy chance. It has been a massive hit on YouTube since it was released.

The short 30 second video features two teams playing in a local league. One team dons the black and white stripes of Newcastle United while the opposition wears the red and white stripes of Sunderland. After a bad tackle, a substitute for the side with black and white stripes enters the fray and is presented with a glorious chance to win the match for his team. Unfortunately, he skies the ball over the crossbar from six yards out and it ends up in the nearby local recycling plant. One of the opposition players shouts ‘taxi’ with the final scene featuring the crestfallen player ferried away in a Dean Taxis vehicle.

The video was created by Your Film, a Gateshead based company and was produced by Matthew Newman who said that it was the most popular video they’ve ever created. He said that the video team and the taxi firm wanted to make something funny and immediately settled on a football-themed video since the game is wildly popular in the North-East. He said that they were delighted with how the video turned out and stated that it portrays the less glamorous side of football. He wanted it to be a change from the typical taxi firm adverts which had a tacky script and a mission to make the firm’s phone number as big as possible. Newman was delighted that their efforts have been well received on television.

Of course, this is not the first time that Tyneside has been the birthplace of popular football-themed adverts. The Sugar Puffs advertising campaign of the mid-90s featured then Newcastle manager Kevin Keegan in a television studio in Wembley Stadium. He brought the Honey Monster on to the pitch and he scored the winner in a cup final while wearing a Newcastle United jersey. While the advert was generally well received in the UK, sales of the cereal dropped rapidly as Sunderland fans stopped buying it in protest.

Source: sundaysun.co.uk

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